A relatively new console the Nintendo Switch went undiscounted and sold at it’s original price of $299.99 on Black Friday. The move seems to have worked because the Nintendo Switch was a top seller online in the US according to Adobe Insights.
Adobe Digital Insights has gathered the data through 4500 retail websites and 55 Million SKU’s.
Being a relatively new console the folks at Nintendo decided not to sell the Switch at a discount as per the traditional Black Friday custom. The move was gutsy and perhaps a little risky as well, as potential customers may have been tempted by a more powerful and discounted console in the PS4 and Xbox One.
Yet such is the drawing power of the Nintendo Switch that it managed to beat the odds , and come out on top . With a record setting $5.03 Billion spent online in the hunt for bargains, Black Friday was hectic to say the very least. While many would have projected Nintendo to have a strong showing this Black Friday very few would have predicted that it would be setting pretty at the top, and that too in the US for online sales.
Here are the top 5 selling online products according to the folks at Adobe Insights
While the data only shows online sales its hard to argue with the Switch’s success. Specially when many people thought the console was an afterthought at launch.
The hybrid console has punched well above it’s weight and deserves all the plaudits that it it’s getting. While the figures for physical purchases have not yet been made available I suspect the Nintendo Switch will be there in the mix as well.
So what do you make of the Nintendo Switch’s monumental rise? Is there a shift in the paradigm of console wars? Let us know by commenting in the comments section below.