Microsoft finally brought it’s latest console to the big screen and released a TV commercial for the Xbox One X! Microsoft is taking advantage of the title of the most powerful console ever by the looks of it in their “Feel True Power” advertising campaign. The TVC will take place during the season premiere for the 8th season The Walking Dead and it will promote the enhanced capabilities of the One X.
The idea for the trailer is a pretty dope way to get more people interested for the 4k console as it brings everything we expect on a console, and amps it up by promising to deliver the best possible version of it. Games, movies and tv shows will look better on an Xbox One X when compared to any current-gen console (such as the PS4 Pro). The commercial perfectly utilizes Kanye West’s “Power” in the commercial, the console is 40% more powerful than it’s competitor the PS4 Pro and promises native 4k resolution.
Microsoft’s whole marketing campaign revolves around the tagline: “the most powerful console ever made” and looking at the architecture that is implemented inside the Xbox One X, it definitely seems believable! However, the Xbox One X isn’t here to replace the One S which is still a member of the Xbox One family and a cheaper option for players who don’t want to make the switch to 4k just yet.
According to Microsoft, the “Feel True Power” campaign is: “designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion,”
The Xbox One X launched this November 7th, 2017 so be sure to pick one up if you haven’t already pre-ordered it (stocks don’t last that long!). Stay tuned for more on everything Microsoft and gaming!.