NPD Group has released September sales statistics for the video games industry. NBA 2K17 leads the chart in software sales while Xbox One’s sales momentum kept it on top of hardware sales. The overall September sales of video games software, hardware and accessories reduced 23% from last year due to the fact that less titles have been shipped this year in comparison to last year which had several big releases.
Video Games Software
The release of the PS4 Slim and the second month of the Xbox One S was not sufficient to stimulate total hardware spending and this month’s latest software releases, NBA 2K17, FIFA 17, NHL 17 and Forza Horizon 3 could not compete with last year’s substantially better slate of new games which included NBA 2K16, FIFA 16, NHL 16, Metal Gear Solid V: The Phantom Pain, Destiny: The Taken King, Mad Max, Disney Infinity 3.0 and Super Mario Maker for the Wii U.
Video Games Hardware
September 2016 saw the release of the PS4 Slim. Only one SKU came out, PS4 Slim 500GB Uncharted 4: A Thief’s End, and for the month it was the third best-selling hardware SKU.
The 3DS experienced its fourth consecutive month of increased hardware unit sales as compared to 2015. Since the release of Pokémon Go, back in July 2016, the 3DS has experienced a surprise increase in hardware spending.
The Xbox One brand was the highest-selling hardware for the month and made up for 37 percent of all hardware units sold. This was not sufficient enough to countermeasure a revenue fall in total hardware. Due to average retail price declines for consoles and a reduction in hardware units sold for the PS4 and the Wii U, total hardware dollar spending reduced by 25 percent since last year.
Video Games Accessories
Amount spend on accessories excluding Point Card sales, fell by 30 percent as compared to last year. Consumers this month spent $47M less than they did last year, with interactive gaming toys responsible for 82% of the decline.
Interactive gaming toy (IGT) accessory spending accumulated to $13M, which is 75 percent less than last year. Last year, Lego Dimensions and Skylanders: SuperCharges were released. Moreover there were 13 new amiibos. This year the new Skylanders accessory, Skylanders: Imaginators, is set to be released this month, and no new amiibos are to be launched.
Xbox One controller spending also rose as compared to last year. The increase was mostly due to the Xbox One Elite controller and the new Xbox One S controller. Unfortunately the increase in spending on Xbox One controllers was not enough to offset decrease in gamepad spending from other systems and the category, as a whole, reduced by 10% in spending.