Titanfall 2 Dev Admits Sales Might Have Been Affected By Its Launch Window.



Titanfall 2 Ultimate Edition was recently released which basically is a compilation of each and every content of last years critically acclaimed FPS Titanfall 2 . Although the game was seen by many as being revolutionary it perhaps did not achieve the number of sales that the devs expected of it.

This was largely due to the fact that Titanfall 2 launched in a window which also saw the release of other heavyweight FPS shooters such as Battlefield 1 and Call Of Duty Infinite Warfare. Previously Michael Pachter had also suggested Call Of Duty Infinite Warfare cannibalized Battlefield 1 and Titanfall 2 sales.

In a recent interview with Gamespot Respawn boss Vince Zampella was of the opinion that the game was successful and did sell well. However he also admitted that sales might have been better if the game was released in a different window.

“Maybe because it was super-crowded, the pricing was aggressive–it was a rough window to launch our game.”

It  more or less echoes the same sentiments as Pachter who came to the same conclusion that sales of the 3 titles were cannibalized, with Call Of Duty perhaps coming out on top largely due to a stronger brand perception. Battlefield 1 and Titanfall 2 both earned plaudits and were fantastic games. However its release was sandwiched in between Battlefield 1 and Call Of Duty Infinite Warfare. The former being one of the best shooters of the modern gaming world and the other being a really strong brand to compete with . Hence perhaps it comes as no surprise that Titanfall 2 sales suffered despite the game being one of the standouts of 2016.

It makes you wonder why EA as a publisher would release to of its heavy hitters in the same window and that too to compete with Call OF Duty Infinite Warfare.  Back in a earnings call Andrew Wilson had this to say:

“We think there’s really three types of players. People that really love Battlefield and that kind of big strategic gameplay that will orient in that direction; the player that loves the fast, fluid, kinetic gameplay of Titanfall 2 that really orient in that direction; and the player that just has to play the two greatest shooters this year and will buy both”

I got to agree with Pachter and Zampella on this one , releasing Titanfall 2 in the same window as COD and Battlefield 1 was a huge mistake one which greatly undermined the potential of perhaps one of the most amazing title in recent history.