“The Switch Won’t Suffer The Same Fate As The Wii U” – Reggie Fils-Aimé


Reggie Fils-Aimé, president and COO of Nintendo America believes that the Nintendo Switch won’t suffer the same fate as the Wii U. In a recent interview he explained his views regarding the future of Nintendo’s upcoming console, raising some interesting points.


“Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling. We see the reaction by consumers whether it’s measured in Twitter trending topics or views of videos on YouTube or just the frequency with which I get called by old high school buddies that I haven’t heard from in 30 years who are asking me how to get their hands on Nintendo Switch. We have communicated the proposition clearly and it is compelling.

Wii U will go down as having fantastic content–the issue was as you look at the reality of exactly when the games were launched, there were large gaps in between.”

The hype surrounding the Switch is certainly much greater than it was with the Wii U. But while the Switch does indeed have the public’s attention, some people may still have their concerns following the Wii U, especially since both consoles appear similar to one another in terms of appearance.

When you move on to functionality though, the Switch is a whole different ball game, as the dual screen setup isn’t present on the Switch anymore and its controllers are also quite different.  

A few months silence from Nintendo following the initial Switch announcement certainly hasn’t helped their cause and has only added to the confusion. The fact that comparisons with the Wii U still keep on popping up despite the recent and considerably detailed presentation earlier this month reveal the cracks in Nintendo’s marketing strategy with the Switch.

The key to the Switch’s success however will be as Reggie pointed out, a constant flow of game releases to keep the console alive. But much of that hinges on third party companies, companies whose confidence in the benefits of Nintendo’s new console might not be so certain.