A major announcement came last week as Rockstar Games officially announced Red Dead Redemption 2 will slating it for release in autumn 2017. There was however no information at all about a PC version, although Michael Pachter, an analyst at Wedbush Securities, says that the PC version of Red Dead Redemption 2 will arrive sooner or later as a part of Rockstar’s “brilliant marketing.”
— Rockstar Games (@RockstarGames) October 20, 2016
Note that the tweet makes no mention of a PC version for Red Dead Redemption 2 causing an uproar amongst PC gamers and resulting in a petition with over 10,000 player signatures. PC gamers should still be a little resentful as the original Dead Redemption never had a PC version either.
Pachter stated that “the keyword here are right now,” pointing to the announcement of Red Dead Redemption 2, which said that there is no PC version arriving “right now.”
A great example is GTA 5 which was released for different consoles at different times. Patcher recalled how it was originally announced for the PS3 and the Xbox 360, then two years later it was ported to the PS4 and Xbox One in June 2014. The PC version of the game released as late as 2015, quite a few months after being ported to the fourth-generation consoles.
Pachter believes that Rockstar’s method of “bleeding out information about their games” is effective. He thinks that the announcement is a ploy todivert the attention to them labeling it as a brilliant strategy since it actually works.
“This announcement, for instance, coming the week Battlefield is launching, and then the trailer coming the week before Titanfall 2 launches… I think they’ll have another trailer around when Call of Duty launches, because they want to dominate the headlines. They are brilliant marketers, and they’re right. Here we are, you know talking about Red Dead Redemption 2, which is coming out in a year, and not talking about all the games that are coming out this week. So, they’re smart.”
Who knows whether Pachter’s view on Rockstar’s marketing strategy is accurate or not? We can however say that Rockstar Games strategy of delaying multiple console versions has proven to be a good tactic. GTA V did earn more after having a PC version and an Online feature.
How desperately would you like to see a PC version for Red Dead Redemption 2 and what do you make of Rockstar’s apparent strategy? Let us know in the comments section below.