Star Wars Battlefront II launched amidst a myriad of controversy and yet somehow it was the second best selling game in the US in November according to marketing research firm NPD.
The game came out on November 19th amidst a whirlwind of controversies , with the majority of the fans complaining about the monetization strategy of the game. The idea of “pay to win” did not sit well with many fans and yet despite numerous changes the problems still persist.
Battlefront II has a shallow single player mode and at best an average multiplayer , and yet despite a number of negative reviews and dodgy monetization strategies the game sits at number 2 for software sales over games such Assassin’s Creed Origins and Super Mario Odyssey which were well received by both the critics and fans.
Yet that does not show the complete picture. According to Wedbush Securities Analyst Michael Pachter “Star Wars Battlefront II sold 882,000 units including bundle units, well below our estimate of 1,720,000 units,”
Pachter also estimated an addition of 588,000 units but even adding those numbers the estimate still falls short of the expected sales. Furthermore it is estimated that Star Wars Battlefront II has sold only 20% of the units that the first placed Call of Duty: WWII has sold . The latter is estimated to have sold 4.4 Million units in the same month using the same metric. In an Apples to Apples comparison Star Wars Battlefront II has largely underperformed when compared with another major AAA franchise.
In a CNBC report Merril Lynch’s Wall Street Analyst Justin Post estimates that Star Wars Battlefront II would fall short of it’s expected 14 Million sales by around 2.5 Million.
Unfortunately common sense suggests that interest in any Star Wars related commodity is going to be at it’s peak during Christmas week due to the recent Star Wars The Last Jedi release which has earned rave reviews from both the fans and critics alike. I expect the success of the movie to trickle down to Battlefront II as well and the game is undoubtedly going to see an increase in sales in the current month.
Yet I believe the trickle down effect is going to be a temporary phenomenon as EA has not addressed the problems within the game’s monetization models. While for the time being microtransactions are suspended within game yet it seems EA is waiting for the storm to blow over before it reintroduces microtransactions to the game again.
Star Wars Battlefront sold in excess of 10 Million copies but presently it does not look like the sequel is going to get anywhere close to those numbers. Is it going to be a financial success? probably yes , but it isn’t going to be the financial success that EA had hoped for and that itself is a victory for fans worldwide.
The game may have decent sales numbers for the first few months but I do not see the momentum continuing in the foreseeable future. let us know your opinions by commenting in the comments section below.