Sony Music recently launched a new label which was aptly titled Unties. The new label/ division will be a multi-platform publisher which will focus on games for the Nintendo Switch, Xbox One, PS4 and PC.
From the off-set it looks like a very smart move on Sony’s part as they are going to be penetrating the ever expanding video gaming market with Indie titles on all available platforms.
The first such title that is going to be released on November 21st is Tiny Metal which is going to come out for the PS4, PC and Switch. Other titles it will be getting in the near future include Last Standard and Merkava Avalanche which are coming to PC.
Here is the Official announcement, which has been translated
“Sony Music Entertainment has created a new game publishing label called UNTIES, in order to penetrate the ever-expanding video game market with indie games, which are continuing to draw attention even within Japan.
Recent progress in the game development world has made it possible for even small-scale production teams to create high-quality games. The evolution of digital publishing has also made it possible for creators to deliver their own titles to consumers all around the world, which spawned an indie game movement centered around North America.
Conversely, this has created an unfortunate side effect where certain creative, unique titles end up getting buried in the market without getting the proper exposure they deserve. UNTIES hopes to unearth high-quality titles like these and utilize SME’s vast entertainment business wisdom in order to expose them to as many consumers as possible. UNTIES will also handle PR and sales on multiple platforms.”
Seems like a very smart move on Sony’s behalf, and this will undoubtedly lead to a bigger share of the video game market for them. It also allows them to explore a number of different Indie titles which may not have been able to get the limelight in the past.