Sing Scores Big During The Holidays

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With a long list of blockbuster movies released over the holidays, Walt Disney’s “Rogue One” was expected to be the standout success. Other contenders were  “Assassins Creed” & “Passengers”, the former was a bit of a disappointment. However, surprisingly, Universal Studios – “Sing” has broken barriers and knocked everyone off to compete with the new Star Wars movie.

Universal’s Sing earned $13.066 million on its first Friday, a 37% jump from Thursday. That brings its three-day total to $33.6m thus far. We’re probably looking at a $31.3 million Fri-Sun frame, a $47.5m Fri-Mon holiday, and a promising $68m Wed-Sun six-day debut for the $75m animated musical.

The question in hand is how? Well, the answer to this one isn’t a puzzle. We expect anything less from the creators of “Minions” – illumination’s allure is making movies in the light of “Why didn’t anybody do this years back?” ideas. “Sing” is a movie with what we may call, the stars of our current century, names like Matthew McConaughey, Scarlett Johansson, and Reese Witherspoon are amongst them. These stars are playing human creatures taking part in an emotional yet psychological talent show with melodies that practically every child has known since childhood.

“It’s an excellent start,” said Nick Carpou, president of domestic distribution at Comcast Corp.’s Universal Pictures, which distributes Illumination features.

“Passengers,” a space drama released by Sony Corp.’s Columbia Pictures and starring Chris Pratt and Jennifer Lawrence, came in a bit below expectations with a six-day gross of $30.4 million. But the movie saw a surge in attendance from Christmas Eve to Christmas Day of about 164%, said Josh Greenstein, Sony’s president of world-wide marketing and distribution. It was an increase he attributed to adults who spent the previous week preparing for the holidays finally having the time to head to the movies.

 

Two fresh debuts from Twentieth Century Fox didn’t perform well. “Why Him?”, a family-relations parody featuring Bryan Cranston and James Franco, gathered a sound $16.7 million since opening Friday.

The studio’s video game adaptation “Assassins Creed” baffled with $22.5 million over the six days, a unimportant appearing for a motion picture that cost $125 million to deliver and landed with an inherent fan base. Fox’s parent company, 21st Century Fox, and News Corp, proprietor of The Wall Street Journal, share normal possession.

If that’s not enough, tomorrow sees the platform debuts of the terrific Hidden Figures and Ben Affleck’s Live By Night along with the wide expansion of Fences and the semi-wide expansion for La-La Land.