PUBG (Player Unknown Battlegrounds) has been one of the most pleasant surprises in the gaming community in recent years. Who would have thought that a title from a fairly unknown publisher Bluehole , and Game designer Brendan Greene would go on to capture the imagination of gamers worldwide.
One man who believed that they would sell a million copies easily in their first month was Brendan Greene. In a recent interview with Polygon, he said when he pitched the idea to Bluehole he thought they would sell 1 Million easy in their first month. However not everyone shared the same opinion.
“A lot of the [internal team], they really couldn’t believe it,” he says. “There was a few veterans of the game industry that were [saying], like, ‘No, no. 200,000 [or] 300,000 the first year.’ But then when we hit that first million, there were a lot of smiles around the office.
By May, the game sold two million units. It sold four million by June, six million by July and 10 million by September. Not only that, it even topped Valve’s own Dota 2 for most concurrent players on Steam, earning over $100 million in revenue, and it has been floating around early 2017 game of the year talks.
“I mean, we’re walking around wondering why we’ve been this successful,” Greene says. “You know, I had faith in my own game mode … but  million copies and number one on Steam in just under five months I think we’re at now? It’s just crazy to me.”
A lot of PUBG’s appeal lies in the fact that it is relatively easy to play and fun. Sure it might not be a graphical juggernaut , but its concept and the fact that it is easy to play and a lot of fun , make it an extremely unique proposition. The response to the game has been phenomenal and Brendan Greene certainly deserves the credit headed his way.
PUBG is perhaps one of the most unique underdog stories of 2017, and it seems that the game will continue to grow for the foreseeable future.