A Pathway From EA Sports to EA Esports For Peter Moore


Competitive gaming is not new for Electronic Arts as they have hosted many tournaments for the EA FIFA franchise in the previous ten years almost. On the contrary, in 2015 the company had entrenched a distinct Competitive Gaming Division which was being led by Peter Moore who shifted to eSports.

As an almost-monopoly of publishing, it was expected out of EA to come out swinging. But the establishment has chosen a milder approach to put its name in the competitive gaming industry as well.

Here’s what Moore told theScore esports:

“We went in with a very clear strategy, and that’s to make stars of all our players and that strategy means that we need to build community events, we need to focus very much on building a strong infrastructure that could manage massively scaled online tournaments.”

Executive Vice President Moore brought light to the fact that the world of eSports is rather difficult to enter. Prior to the transformation of core titles into the haven of eSports, there are actually many other barriers that must be tackled at first.

In comparison to big names in the competitive gaming industry, EA has placed itself in a slightly different and difficult plight. Moore has highlighted traditional sports to be a double-edged sword which basically makes it easy for the company, EA, to gather up an audience.

Here’s what he said when asked about strategy:

“Pretty much anybody, period, can watch a game of soccer or watch a game of American football and understand to a certain level what’s going on and enjoy it. I’m not sure that’s the case with a MOBA, and we have that advantage. It’s eminently viewable and understandable from the get-go.”

On the other hand, EA is now competing with the actual thing which makes it even tougher to persuade the audience to watch a tournament of FIFA instead of a real-life live soccer match. Between traditional and electronic sports, there must be a balance that attracts the audience to both the sorts.

Surprisingly, Moore made acknowledgement that team-based gameplay is essential for an environment of esports that are played healthily. Many famous online multiplayer games have rosters that team up with one another but apparently, that isn’t the case with EA where the main sports titles focus on individual showcasing.

The establishment, EA, has a skeleton for changes in the above mentioned aspect in the forthcoming times. In the case of Battlefield 1, the company is following a more competitive model which will be promoting team-based activity towards the end of this year. The result of this will be as per significant alterations of the game; this means that maps will be smaller, objectives will be clearer, gameplay will be more balanced and lots more changes. Moore, although, remains quiet about the details of these changes.