Nintendo Switch Exec On 4K And Switch: ‘If We Do The Same as Others, We Are Doomed To Die’



The 4K debate has been raging on for the past year or so. With both Sony and Microsoft opting for a beefed up mid-cycle upgrade of their respective 8 Gen consoles the PS4 Pro and Xbox One X, questions are often asked as to why Nintendo and it’s latest hybrid console Switch would never joins the fray.

While Nintendo of America’s President Reggie Fils-Aime has said that 4K at this point of time has a limited userbase and is not a mainstream tech , it still begs the question of whether a future successor to the Nintendo Switch would be making use of the technology?

Recently in an interview with LesNumeriques Nintendo France’s General Manager Philippe Lavoué gave a more in-depth explanation as to why Nintendo is not actively going to be a part of the 4K debate anytime soon.

“We are very pragmatic. You look at VR headsets, I have doubts about their ability to seduce the public. And consumers are not patient with entertainment if you are not able to offer them a complete solution. As for 4K, should we invest in a technology that is not widely adopted? Where are the 4K screens today? Should we invest before the consumer has adopted the technology? We can not invest everywhere. And what will be new compared to competitors? If we do the same thing as others, we are doomed to die because we are smaller than them. With the Switch, we have the merit of proposing different uses adapted to the pace of users’ lives. The advantage is to be able to fit into your daily life. The use of video games thus becomes less exceptional.”

Nintendo has a long standing history of not competing in terms of hardware with the PlayStation and Xbox brand , instead they have always focused on fun and easy to play software. While it has backfired in the past , this doesn’t seem to be the case with the Nintendo Switch as it’s novelty is the fact that it is a hybrid console. Which allows convenience and the ability to have a home console or a portable whenever you desire.

Furthermore it has amazing exclusives such as the Legend Of Zelda: Breath Of The Wild and Super Mario Odyssey amongst others, and unlike Nintendo’s previous consoles third party studios are willing to port the latest titles for the Nintendo Switch.

I believe Nintendo has played it smartly when it comes to the Switch and while Sony and Microsoft engage in the 4K debate the Switch continues to focus on what it does best, and that is making games that are fun to play.