Nintendo Switch has been blowing up ever since it was first released back in March, and with titles such as Legend of Zelda: Breath of the Wild and Super Mario Odyssey it has established itself as one of the best-selling consoles of the year. With more than 8 million consoles shipped, the console hybrid is doing extremely well in the market and Nintendo has been capitalizing on that with a stellar exclusive library along with recent third-party support from devs which is promising. A recent survey released by Nintendo for the first 6 months of the fiscal year in terms of financials stated what kind of audience bought the Switch.
The Age range of 24-34 year olds constitutes for 43% of the people who bought the Switch. This shows that that the nostalgic factor attached to Nintendo has not died down one bit and fans of the earlier games and consoles released by the company (SNES, NES) are attracting the same audiences now that they did before. Games like Mario, Pokemon and Legend of Zelda contribute a whole lot to this factor as people who played the originals want to play the latest iterations as well.
Old-school fans who were waiting for the launch of Breath of the Wild were probably the first to pick up a Switch, hence the age group being so dense in the mid-20s and early-30s range. In other news, the report also showed how the Nintendo Switch’s sales are rising throughout the post-release period while the Wii U’s sales went the opposite way.
“While Wii and Wii U were released during the holiday season, it’s important to note that the Nintendo Switch launch was timed completely differently, in March. It now looks like holiday season sales for Nintendo Switch could catch up to the Wii figures.”
Nintendo is putting high hopes in it’s brand new console hybrid and predicts that it will sell 130 million units by 2022. Stay tuned for more!