We take a look at the Mario film being developed by Nintendo and Illumination
We often heard the line that “ Change is a constant.” This line although consisting of only four letters has a very powerful message. Those to modify and enhance with time are the real winners. Throughout the years we have seen companies stick to their conventional business models and find themselves cripple down to nothing.
Nintendo however is one company that is managing change well. When its consoles failed to make a mark with consumers, it carefully studied consumer behavior and launched Switch, a console that you can play practically anywhere. Now, the company is collaborating with studios to bring its gaming characters to live in the form of a Super Mario animated movie.
According to the latest reports, Nintendo will be working with Illumination studios to bring the iconic Mario to the big screen. The film instead of being a live action film will be animated. CEO of Illumination Chris Meledandri and Mario’s original creator and co-representative Director of Nintendo Shigeru Miyamoto will be working together on the project.
There are little takeaways on the movie. However, Mario will be joined by some of the other famous characters including Princess Peach, Luigi, Yoshi, Bowser, Wario and Waluigi. The movie is surely to draw interest and captivate the audience.
Kids from the 1980s and 1990s have grown up playing Mario. A movie in collaboration with Illumination can depict Mario and his fantasy land in a manner that has never been depicted before. Kids from that era, all grown up now will surely go to the cinemas along with their kids to watch the film. What’s more is that this film can serve as a great marketing initiative to further promote Nintendo and its Switch.
A Super Mario animated movie by the creators of Despicable Me is a mouth watering concept. Yet it remains to be seen whether a Super Mario animated movie can indeed grab the attention of the masses.