Microsoft recently announced its newest service for the Xbox One: the Xbox Games Pass. This subscription based service allows gamers to access over a hundred Xbox One games for a monthly subscription fee. It’s essentially Netflix, but for games, and shows that Microsoft is trying to emulate Netflix by introducing a gaming service based on the same model.
But industrial analysts don’t think Xbox Game Pass will be as succesful. According to Michael Patcher, a gaming research analyst for Wedbush Securities, the Xbox Game Pass probably won’t be as successful as Netflix. He explained:
“This isn’t the beginning of Netflix-style programs, Gamefly was the beginning of Netflix-style programs. Gamefly was exactly what Netflix was in 2016, DVD’s by mail. The price was a lot higher, twenty bucks and I don’t know what their numbers are today, but the last published thing I saw they had not got to 1 million customers paying twenty bucks a month. It’s a hard model to make work, and Gamefly had every game. The point is they had new games and even they can’t get a lot of traction at $20 a month.”
Michael further went on to explain that Xbox Game Pass offers no fresh, newly released titles so far, which could hurt the service.
“Game Pass, is $10 a month, we don’t know a whole lot about it because it just got announced, but I looked at the titles that are listed as available and I see nothing that came out more recently than a year ago. I saw Halo there, but Halo was a fall 2015 launch, and that was the most recent game I saw and then I saw a bunch of old games. So I think and I may be wrong, that the game publishers are reluctant to put anything out there on Game Pass that they believe they can still sell to you”.
Xbox Game Pass will officially be released in the second quarter of 2017.