Following your customer’s lifecycle is a very important concept in marketing. Companies before determining their communication campaigns segment the market. But often we see that the target market outgrows the product or brand. But good and adaptive companies follow their customers and develop a product that remains valid to their entire lifeline.
Disney for instance is reinventing the wheel by reviving its older movies in Beauty and the Beast and Sleeping Beauty. What this does is trigger an emotional stimulus wanting the consumer to relive is childhood memories. This is exactly why Disney is able to do with its remakes.
Gaming companies similarly are also trying to rejuvenate games that once held high emotional value. Nintendo is bringing Mega Man back to their state of the art modern console the Switch late this year. This will be the 11th part of the game and would be a chance for fans to go down the memory lane. Nintendo is launching Mega Man Legacy Collection 1 and 2 on Nintendo Switch.
Mega Man Legacy Collection 1 will include the first 6 games of Mega Man while Mega Man Legacy Collection 2 will feature games from 7 till 10. This launch not only gives old fans to relive old memories but could also prove to be a catalyst for new fans to follow the bandwagon affect. The part of the legacy collection will cost around $14.99 on Nintendo Switch’s eshop, while the second of the legacy collection will cost $19.99.
As reported by segmentnext, Capcom noted that the game will support Amiibo’s. Capcom regarding the issue said that “If you have a regular or golden Mega Man amiibo, you’ll also gain access to eleven additional fan-made challenges [in Mega Man Legacy Collection] previously exclusive to the Nintendo 3DS version of the game and now making their console debut on Nintendo Switch,”
So will you be getting your hands at the Mega Man Legacy Collection? Let us know by commenting in the comments section below.