“It’s Not About First Day or First Week Sales”
“We’ll do a lot of things with Titanfall to continue to build engagement.”
When Titanfall 2 was released many people doubted whether it would be a success and believed its sales figures would be largely disappointing, mainly because it was launched in between two heavyweights in EA Dice’s Battlefield 1 and Activision’s Call of Duty: Infinite Warfare. So far EA is yet to reveal any figures regarding the number of copies of the game sold, but first-week physical sales in the UK went down compared to the sales of the first game, despite the fact it was available on more platforms this time around.
At a recent UBS conference in San Francisco, the CFO of EA Blake Jorgensen stated the company has a long-term vision for Titanfall 2, so they aren’t too concerned with first-day and first-week sales.
“We remind people we’re building a franchise with Titanfall, so it’s not about the first day of sales or the first week of sales, it’s about the long run,” he said. “We’ll do a lot of things with Titanfall to continue to build engagement. We’re going to give away a substantial amount of free extra digital content going into next year. And really build the franchise around people and engaging with the title. Because everyone who has played it just loves it.”
In an earnings call last month, The CEO of EA Andrew Wilson was questioned whether he’d do things differently in the future and avoid releasing future shooters in the same time frame so close to each other. Wilson responded by saying that while Battlefield 1 and Titanfall 2 “have some overlap,” they “fulfill very different motivations in what a player is looking for.”
In other news regarding Titanfall 2 all DLC maps and modes will be free, as part of developer Respawn’s effort to not divide the community.