The developer of The Witcher series, CD Projekt Red and the forthcoming Cyberpunk 2077 has supported its decision to trademark the term “Cyberpunk”.
The devs have gotten a bit of criticism in the previous week right after it filed for the trademark in Europe around the end of last year. The application for the trademark has been approved by the European Union as well. Here is what a reddit user said,
“I hope they won’t be able to push that trademark, it’s kind of [an] uncool move. We wouldn’t be able to have [the] term ‘Cyberpunk’ used… without a fear of being sued.”
An explanation has been brought forward by the developer, CD Projekt Red, itself and it claims the following:
“We want to protect our hard work and we don’t plan on using the trademark offensively – it’s a self-defense measure only. Cyberpunk 2077 … is a massive project and we’ve already invested a lot of hard work and resources into making it the best game we can. We have to make sure we are the only entity that can use its exact name and naming scheme. Should we ever create a sequel, there’s a possibility of someone telling us we can’t name it, say, ‘Cyberpunk 2078’ or ‘Cyberpunk 2.’ The reason for our registration is to protect us from any unlawful actions of our competitors.”
The developers, CD Projekt Red, has even held a trademark for Cyberpunk in the USA since 2012 and now it goes on to assure its fans that it isn’t attempting to block people from usage of the term in different conditions. Here’s what the company explained:
“A trademark is not a copyright or patent–these are totally different rights and should not be confused. A registered trademark does not prohibit from using the word ‘Cyberpunk’ if it’s not used in the course of business (e.g. branding, advertising etc.) … [and] it also does not give any exclusivity to set a game in a certain environment, or in a certain genre. Use of a protected word in a title may be prohibited only if it could confuse customers. If someone names their game: ‘John Smith: Adventures Set in a Cyberpunk Dystopian Society’ or ’20 Short Video Games Set in Cyberpunk Worlds,’ none of them should be treated as an infringement of our rights.”
Back in 2012 was when Cyberpunk 2077 was revealed and after which CD Projekt said that it wouldn’t speak of the game until 2017 and this was because of the then-forthcoming launch of The Witcher 3: Wild Hunt. The studio has been silent about the sci-fi game since then, although CEO Marcin Iwinski did mention to GameSpot in 2016 that the company’s core focus is now entirely on Cyberpunk.