“We Can’t Ignore Nintendo Switch” Says Sony’s Kazuhiko Takeda

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Sony’s PS4 has been selling amazingly well and recently crossed the figures of 70 Million units sold worldwide. Sony has been sitting on top of the mountain but one console which might catch up top it is the Nintendo Switch.

Nintendo Switch has had a brilliant year so far and was the best selling online item in the US on Black Friday as per Adobe Insights. With a brilliant software lineup this year and a ton of content planned for 2018 , it seems the hybrid console may just be able to ruffle the feathers of the console heavyweights.

In a recent interview with Nikkei Asia , Sony’s head of Corporate Planning acknowledged Nintendo Switch and it’s success. Here’s what he had to say

“At our gaming business, sales of the PlayStation 4 are strong heading into the holidays. But we can’t ignore the Nintendo Switch, which has also captured consumers’ attention. Our business model involves selling both the game console and the software for it, so we’re working to get more customers paying continuously for content, for example through paid subscription services.”

The statement speaks volumes about Nintendo Switch’s success. Prior to it’s launch many people thought of the Nintendo Switch as an afterthought. However Nintendo Switch as of the end of October had approximately sold more than 7.63 Million units globally. It looks likely that in it’s first year of launch Nintendo may end up selling more than 10 Million units globally. Specially if it has a strong Holiday season as many experts have predicted recently. Not bad for a console that was expected to sale 2-3 Million tops in its first year.

By sticking to it’s core values and ensuring that their games first and foremost have the element of fun in them and can be played on the go , Nintendo has managed to create a console that is not only expanding into new markets , but at the same time is managing to penetrate into a whole new market segment as well.