Much has been made about publishers EA’s decision to publish Battlefield 1 and Titanfall 2 respectively on the 21st and 28th of October , with many claiming that it was a poor decision on EA’s part as it meant that two game who were both brilliant in their own right had to compete with one of the most profitable series of recent times and its latest offering Infinite Warfare.
Even Wedbush Securities analyst Michael Pachter thinks, that releasing the two games a week apart means that they cannibalized one another, while Call Of Duty Infinite Warfare would cannibalize them both. He then also added that the strategy that EA were working on was a tough sell, and that very few players would buy all three games. He also emphasized upon the fact that around 10% of Battlefield1 players would try Titanfall2 , while another 10% of Call Of Duty Players would try Titanfall2 as well , and this is how EA hoped to create an audience for their games , and they could not push the game any further cause they needed it to grow their earnings.
Back in November at an earnings call EA CEO Andrew Wilson had this to say
We think there’s really three types of players. People that really love Battlefield and that kind of big strategic gameplay that will orient in that direction; the player that loves the fast, fluid, kinetic gameplay of Titanfall 2 that really orient in that direction; and the player that just has to play the two greatest shooters this year and will buy both.
While CFO Blake Jorgensen added
“Part of the strategy of building a franchise is you have a long view. You think about the business differently than you might an existing franchise like a FIFA or a Madden. What that means is we’re looking for ways to not fragment the player base early, but to include [as many players] as we can to continue to build that franchise. We think that’s the right strategy for a product like Titanfall”.
So it seems that EA’s long term vision was a bust if Titanfall 2’s sales are anything to go by, and the really sad part is that they probably had one of the best shooters of 2016 on their hands, which could have prospered had it released at the right time.