One of Electronic Arts biggest franchise , and its latest entry Battlefield 1 might have had an even better holiday season than many analysts had previously predicted.
Financial firm Morgan Stanley raised its financial earnings forecast for EA after strong holiday sales of its game Battlefield 1. They also believe that the game has sold around an estimated 15 million units worldwide. The 3% raise in earning forecast can also be contributed to EA’s Star Wars mobile game.
A statement from Morgan Stanley reads
“We (are raising) our Battlefield fiscal-third-quarter unit estimate by 2.6 million to 15 million. (That’s) based on strong third-party data trends and our proprietary price tracker showing Battlefield was the second least discounted title this holiday season, which we view as a sign of strength.”
Battlefield 1 was amongst the best selling games of 2016 , and even finished 2nd in the overall game sales chart for 2016 in the USA as released by the NPD group. The first position went to Call Of Duty : Infinite Warfare yet again. However it is worth pointing out that Battlefield 1 earned rave reviews and its War stories single player campaign was a breath of fresh air for many gamers. In contrast Call Of Duty : Infinite Warfare received lukewarm reviews at best.
Battlefield 1 has indeed put EA in a great position as Morgan Stanley’s Analyst further go on to explain
“Battlefield’s outperformance this year sets up well for next year as it is likely to lead to higher digital map pack revenue,”
However its disappointing to know that one of the best shooters of this year Titanfall 2 underperformed as its sales are at an estimated 4 million, and that is largely due to the fact that it released in the same window as Battlefield1 and COD: Infinite Warfare.
Battlefield 1 is indeed a tremendous offering and it deserves all the plaudits heading its way . Let us know if you have been playing the game and if you will be purchasing its DLC They Shall Not Pass by commenting in the comments section below.